Blog
Equipping independent Christian artists & churches with knowledge and insights you need to increase your impact & influence.
🎶 Tis’ the Season for Christmas Music Marketing!
The holidays are right around the corner, which means it's time to start planning your Christmas music releases and promotions!
Beware of Con Artists in Christian Music
In any industry, it's important to be able to distinguish between colleagues and con artists. This is especially true in Christian music, where unfortunately there are some who try to take advantage of artists by posing as experts eager to help artists while actually being out for their own gain.
The Single Most Important Thing You Can Do When Releasing Music for Your Church
I can't stress enough how vital it is to budget for marketing from the very beginning. When you're planning that initial budget for your worship project, put aside just as much for marketing and promotion as you do for production.
Behind the Song: Making Miracles by Savannah Crabbe
On this week's Christian Music Industry podcast, Lula Street Records artist Savannah Crabbe gives us the story behind the song song "Making Miracles."
Mapping the Route to Releasing Worship Music as a Church
On a recent Christian Music Industry Podcast episode, Releasing Music as a Church: Picking the Songs, we explored practical next steps after getting leadership alignment around the vision of making music. So, where should you go from there?
Behind the Song: Rapha by Stephen McWhirter
In this episode, we have Stephen McWhirter back to share the story behind his worship song "Rapha." He explains that the name comes from the Hebrew Jehovah-Rapha, meaning "The Lord Who Heals."
Celebrating 5 Years of Marketing with Wisdom and Reflecting on the Journey
Join us for a special episode of the Christian Music Industry Podcast celebrating Marketing with Wisdom's 5th anniversary!
Laying the Groundwork: Key Steps Before Your Church Releases Music
If your church is considering releasing original worship music, there are some important foundations to have in place first. As someone who has consulted many churches in this area, I want to share some best practices, insights and cautionary tales.
Behind the Song: 100x by Red Letter Society
In this week's episode, we're going Behind the Song "Won Our Fight" by Evelyn Cormier. Ev”
Key Considerations for Churches Releasing Their Own Music
Over the past few years, I've noticed more and more churches starting to release their own music. This excites me for many reasons - it can be a beautiful expression of a church community! But I also have some cautions based on situations I've seen and conversations I've had over the years.
Podcast is Back!
Here at Christian Music Marketing, we engage with numerous songwriters and artists weekly, and so many express feeling alone in their journey. Why is that?
Behind the Song: Won Our Fight by Evelyn Cormier
In this week's episode, we're going Behind the Song "Won Our Fight" by Evelyn Cormier. Evelyn shares how she was contacted by someone wanting to fund her Christian music - music she wanted to craft with spiritual depth and Biblical integrity.
We’re Back!
We took a small hiatus, but we are so excited to be releasing new episodes on the Christian Music Industry Podcast!
The Journey to Becoming an Artist with Rachel Caldwell
We're joined by Lula Street artist, Rachel Caldwell, who serves as Worship Director at Grace Church in Overland Park, KS. Rachel shares her journey of getting involved at Grace Church back in high school and now being on staff leading worship for almost 10 years.
Why Are Songwriters Lonely?
Here at Christian Music Marketing, we engage with numerous songwriters and artists weekly, and so many express feeling alone in their journey. Why is that?
Keeping Worship Christ-Centered with BJ Putnam
On this episode, we're joined by BJ Putnam, a worship leader at Bethany Church in Baton Rouge, LA. BJ shares his journey to becoming a worship leader and says he felt called to write songs that pointed people to Jesus, not to self-promote.
Unlocking the Heart of Worship Songwriting with Aaron Williams
In our latest episode, we welcome Aaron Williams from the Worship Initiative to discuss the journey of worship songwriting and leading.
You’re Invited!
If you're looking to grow as a worship songwriter, I'd like to invite you to the Worship Songwriters Retreat we'll be hosting in Kansas City, Oct 18-20!
Behind the Song: Come Jesus Come by Stephen McWhirter
Welcome to the Christian Music Industry Podcast! We are excited to bring you the third coaching session interview with our special guests, Micah and Tuakah of Norden Pass, a dynamic duo with a passion for writing congregational worship music.
Do you use Alexa to listen to music? 🎧
As an artist, you're probably super in tune with what's happening with your music on Spotify and maybe even on Apple Music.